Rental is in our DNA… Four Decades in the Making

Our story goes way back… back to when AOL and Netscape were the wave of the future and phones were only landlines, back to the 1990s.

Back in the early 90s, IR’s three future founders Terry Wynne, Marlene Moncure, and Dave Deaton were busy at the dining room table building Rentalman the most complete rental system at the time to service rental companies. Rentalman went on to be tremendously successful and capture the market of standalone rental companies so successfully that it caught the eye of United Rentals who was increasing territory and rapidly acquired Wynne systems to scale growth.

Years later dealers began to enter the rental market but found frustration with the lack of options in rental systems that could integrate into legacy systems and drive rental within a dealership with fully customizable, purpose-built, rental software to adapt to multiple business models be it rent-to-rent, rent-to-sell, power systems, or other alternative models.

So, in 2009, in partnership with four dealers, IR was founded on a mission to build the ultimate power tool for all equipment rental operations in a dealer.

Today, Integrated Rental has established itself as a global leader in equipment rental software. We’re connecting the world’s largest equipment dealers and rental companies in a whole new way. With rental-focused technologies that modernize and scale their operations.

Our dealers are established leaders in the equipment rental industry and seek to be at the forefront of innovation. They realize a need for industry-specific equipment rental software and together we have done the work to provide industry-leading software.